CHRISTIE PHILLIPS HUBER

Glenview, IL 60026 | christielphillips@gmail.com | 517.795.5543 | www.linkedin.com/in/christiehuber

SENIOR MARKETING LEADER

Marketing professional with over 14 years of experience in digital content, social media, demand generation, campaign management, internal communications, PR, advertising, and influencer marketing. Passionate about digital and social content strategy, thought leadership, and helping brands tell their story in innovative ways. Natural leader with a collaborative mindset, strong communication, project management, and relationship building skills.

EDUCATION

Bachelor of Arts - Communications Studies / Marketing; Minor in History of Art

University of Michigan, Ann Arbor, Michigan

TECHNICAL SKILLS

  • Email automation and CRM: Pardot, Marketo, Mailchimp, Salesforce, Hubspot

  • Project management: Asana, Workfront, Trello

  • Social management and content: Sprout Social, Sprinklr, CoSchedule, WordPress, Uberflip, Reputation  

  • PR distribution and analysis: Cision PR Newswire, Meltwater

  • Analytics and SEO: Google Analytics Certified, Moz  

  • Design: Highly skilled in Canva. Working knowledge of InDesign, Photoshop and HTML code

EXPERIENCE

Christie Leigh Marketing, LLC, Glenview, IL, Remote                 January 2023 - Present 

Freelance Marketing Consultant Specializing in:

  • Organic and paid social media including strategy, copy, design, influencer relationships and execution.

    • Increased LinkedIn followers for Reputation over 100% from 20K to over 40K in less than 2 years. 

  • Short form content creation and copywriting including website, landing page, and email campaign creation.

Reputation, Glenview, IL, Remote   February 2021 - October 2022

Senior Manager, Integrated Content Marketing 

Equal parts creative, project manager, and digital marketing expert. My role sat at the nexus of marketing, growth, and campaign operations to help the teams create high-impact content with relevant messaging to drive engagement. 

  • Digital and Social Content Strategy: Led demand generation and organic social content strategy to increase engagement, followers, and drive connections for the brand. 

  • Integrated Content and Campaigns: Facilitated a quarterly content and campaign planning process with a cross-functional team. Help identify content needs in close collaboration with Content, Growth, and PMM Team. Partner with HR and PR teams on internal communications content. 

  • Creative Services: Brought together numerous contributors or “spokes” to enable the creation and dissemination of compelling digital, web, and written content and campaigns that deliver the value of the Reputation platform.

  • Operations: Bridge process, alignment, and project prioritization to increase efficiency. 

Allstate, Northbrook, IL                                                                                                                                                     July 2018 – December 2020

Digital and Social Content Strategy Lead, Social Center of Excellence

Built a high performing team of four within the newly formed Social Media Center of Excellence (COE) and simultaneously redefined the content strategy, brand voice, tone, and visual identity in the social and digital space. 

  • Led creation of paid social, digital display, online video, and digital sponsorship campaigns with budgets of $1 mil+. 

  • Exceeded campaign benchmark performance through monitoring, analysis, and optimizations with media team and agency partners saving the company $10K+ in some cases. 

  • Identified creative best practices through extensive A/B testing within paid social and digital display campaigns, that drove campaign performance for the brand. 

  • Developed strategy and implemented brand studies with media partners that provided meaningful conclusions. One example led to the creation of a paid social campaign that had positive brand perception scores nearly 5% higher than the previously most successful campaign.

DialogTech, Chicago, IL                                                                                                                                         May 2017 – July 2018

Senior Content Marketing Manager

Developed B2B demand generation digital content strategy and editorial calendar including thought leadership content, product marketing content, PR, social media, and email across all digital channels. Created digital marketing content and campaigns including, case studies, e-books, emails, press releases, social media and event speaking submission for company leaders.

  • Led content, PR, and social media efforts that drove over 11,000 new users to the site which increased impressions, engagements, and sales calls for a rapidly growing technology company in the digital marketing space.  

  • Collaborated with the Director of Content Marketing and Web Designer to redesign the website with SEO best practices, improve user experience, and page load times. Post redesign, traffic improved 15%. 

  • Created an influencer marketing program and built relationships  that the company still leverages today. 

CareerBuilder, Chicago, IL                                                                                                                                                       March 2014 – May 2017

Senior Influencer and Content Marketing Manager, Demand Generation Marketing Team

Developed strategic annual integrated marketing plans, managed a $100K budget, generated persona-based content, and evaluated and selected top external writers to revamp the influencer program on Resources.CareerBuilder.com. Evaluated opportunities, created submissions, and selected earned speaking engagements, interviews, and webinars for leaders within the human resources space. 

  • Created a complex quarterly email drip/ lead nurturing campaign containing thought leadership content which generated roughly 3,000 engagements and 100 new sales appointments each quarter.

  • Implemented a new content marketing experience software on the site, which allowed users to access ebooks, presentations, and infographics. Changes led to a 10% increase in form submissions and sales leads. 

Cars.com, Chicago, IL November 2011 – March 2014

Affiliate Marketing Manager

Worked with top partners at the LA Times, Chicago Tribune, Washington Post and key markets to execute yearlong integrated campaigns to increase traffic, maximize promotion, while tracking marketing and sales KPIs. 

  • Elevated Cars.com branding at B2B and consumer events via physical presence and digital promotion. Key marketing lead on Chicago Auto Show presence in 2014, which drew 1 million attendees.

  • Increased promotional value partners provided Super Bowl campaign by 25% in February 2012 to $20 million.

News Corporation, The New York Post / nypost.com, New York, NY June 2009 – May 2011

Account Executive, Print and Digital Media Sales

Promoted to Account Executive after only 18 months and chosen to manage a new Account Coordinator.

  • Met or exceeded monthly sales goals averaging over $100,000 per month in order to meet $1 million+ sales goal.

COMMUNITY INVOLVEMENT

Track and Cross Country Coach, Saint Nobert Catholic School April 2023 - October 2023

Coaching middle school track & field and cross country to help instill the love of running, boost self-confidence, and encourage our youth to get outside and take care of their health.

Reputation, Glenview, IL, Remote   February 2021 - October 2022

Co- Lead Women in Tech and Working Parents ERGs (Employee Resource Groups)

Led and created meaningful opportunities for men and women of the company to grow their professional network and offered perspectives that boosted career and personal growth. Drove awareness of our efforts internally and externally.

Imerman Angels, Chicago, IL January 2014 – December 2017

Non-Profit Charity for One-on-One Cancer Support

Professionals Board Member and volunteer. Raised over $14,600 for charity through running 4 marathons.

AWARDS

  • 2019 Allstate Marketing award contributor on 2018 social commercials, “Thank You Notes” and “Still Standing”.

  • 2016 CareerBuilder’s Diamond Club- Top 100 Performers, Global Non-Sales

  • 2015 CareerBuilder’s Q3 President’s Award for marketing efforts generating significant sales.